In a burst of amusing self-deprecation, the French have begun bottling and selling a wine labelled as "Arrogant Frog". Apparently this is in attempt to capture wider-world sales, particularly in the US and UK, I imagine. As funny as we might find it, and for any respect we might have toward the French makers, I still suspect they are doing it all through very, very gritted teeth.
WHAT do Arrogant Frog and Elephant on a Tightrope have in common? Faced with a slump in consumption and increasing competition from abroad, the French are suffering the indignity of having to pick funny names for their wine to sell it abroad.
Click here to visit link
(link goes to: http://www.news.com.au/story/0,23599,20001014-13762,00.html)