Donald Trump's campaign to become primary Republican Candidate for the 2016 Presidential Election has taken leaps forward today after it was announced that he had sealed a deal with the Comic Sans copyright holders to take exclusive use of the font face. Although details are not yet fully confirmed, it is expected that Trump will prevent anyone else from using the font for at least the next year, and possibly forever.
Many have seen the move as an expert marketing strategy. One of the best, in fact. The best.
"It's a great way to do business," said Marco Trump, no relation. "He's going to speak to the heart of everyone out there who uses the font, and enjoys clipart. He's really using language that appeals to the masses."
Thousands of font enthusiasts and typesetters have also rejoiced at the news. Lynn Barkland, a designer from Oakley State, told us:
"Amazing news. Now I no longer have to see posters and flyers using the dreaded font - I can live in peace knowing that it's been effectively buried. Long die Comic Sans!"
Some, however, are nonplussed or confused by the news. Many news commentators have chosen to create 20 minute introduction clips for their broadcast programs in order to explain to the public exactly what a font face is, what a comic sans one looks like, and that there are other fonts available. Even celebrities have wandered into the subject with very little real world understanding of the issue.
"This is great," said Trump enthusiast Kanye West. "There's going to be no stopping him with Cosmic Sand by his side."
When we indicated to Mr West that we were talking about Comic Sans, not Cosmic Sand, he told us to get the hell out of his face.