The US government has today announced possible plans to take advantage of the current upswell in 1980s nostalgia by potentially rebranding the whole of the next decade. Obama's administration has recently released a white paper, detailing a full marketing and rebranding exercise that will see the year starting 2020 being renamed, possibly to 1980v2. Dan Rathernot, head of Laughsend's BS news department, reported:
"Scenes of jubilation here outside the White House as 1980s fanatics, easily spotted wearing their Back to The Future T-Shirts, Breakfast Club attitudes, and power laced sneakers, have gathered in celebration at the news. 1980v2 is looking to become a real vote winning strategy, if the Hillary Clinton bus ever rides into town.
"Until then, it's looks like we're going to party like it's 1989 for no good reason other than - as one participant told me - it 'feels good'"
Republicans have so remained luke warm about the revivalist idea, but such is the power of the nostalgia that even GOP candidate Donald Trump isn't yet willing to shoot down the Obama-led idea. Trump's spokesperson, Jarrod Flyoff, spoke of Trump's own ongoing nostalgic obsession, focusing on Classic Top Trumps featuring US battleships and gaz guzzling super cars, and spreading to a wide collection of vintage video game consoles, including the Sega Master System. Trump is also known to have a wide array of official vintage 1980s hairpieces.
The current nostalgia trend has, in part, been blamed on figures like Ernest Cline, whose popular novel Ready Player One is jam-packed full of references to the 1980s, with particular focus on popular movies and video games. One online poll on a Cline fan website has provided a list of other potential names for a renamed future decade, including:
- The Real 1980s
Whether the rebranding exercise eventually goes ahead is up to the bookies, but in any case it's looks like we've still got another four years of exciting nostalgia push. Personally, this author is looking forward to the upcoming re-make of Baywatch, starring Dwayne Johnson.